Executive Management
President & CEO: Marc Askenasi
Marc Askenasi was the founder, President, and CEO of Function Mobile, an innovative mobile gaming solutions provider with past operations in both North and Latin America. Founded in 2007, Mr. Askenasi led the development, launch, and strategic direction of Function Mobile’s robust gaming platform. In 2009, Mr. Askenasi orchestrated a successful exit for Function Mobile’s investors via acquisition. Also in 2009, Mr. Askenasi founded Baron Group Ventures, a corporation setup to innovate and provide support to a variety of projects he was involved in with a strong focus on the technology sector. In 2010, Mr. Askenasi led all innovation, branding, and product development initiatives for Vital Hub, a technology healthcare company, created in partnership with Mount Sinai Hospital in Toronto, that provides healthcare professionals more efficient access to patient information via mobile applications. Mr. Askenasi graduated with honors from McGill University, where he focused on industrial relations with a triple major in management, economics, and sociology.
As President and CEO, Marc Askenasi is responsible for strategic, corporate, and business development. He also provides leadership to the executive management team by conceptualizing, developing, and executing the Company’s vision.
Marc Askenasi is the founder of SoFit Mobile.
VP Operations & General Manager: Joe Mingail
Joe Mingail has past experience in the information technology, computer software, and consumer packaged goods industries. He has held corporate strategy, business development, operations, marketing, and sales roles in a variety of small and mid-market private companies, as well as global Fortune 500 public corporations. Mr. Mingail holds a MBA from the Schulich School of Business and a BCom from McGill University.
As VP Operations & General Manager, Joe Mingail is responsible for the strategic execution of the Company’s vision and the management of all employees. He also engages in business and corporate development, while overseeing all project financing.
Joe Mingail is a co-founder of SoFit Mobile.
VP Products: Giancarlo De Lio
Giancarlo De Lio has past experience in the health, computer software, and information technology industries. Most recently he was a co-founder and led the product development team at Vital Hub, where he was responsible for the creation of all applications across several web and mobile platforms. Mr. De Lio was also recently the Manager of Innovation and Prototype Development at Mount Sinai Hospital in Toronto where he was responsible for exploring new applications for mobile devices to improve the overall clinician and patient experience. In 2010, Mr. De Lio was featured in Apple’s iPhone in Business case study for his leading role in developing the Vital Hub application. Mr. De Lio holds a MBA from the Rotman School of Management and a Bachelor of Computer Science from the University of Toronto, as well as graduate degrees in Health Informatics and Computer Animation.
As VP Products, Giancarlo De Lio is responsible for the development and innovation of all of the Company’s products. He also oversees the execution of the Company’s product strategy, while leading the development and engineering teams.
Giancarlo De Lio is a co-founder of SoFit Mobile.
Interim CFO: Graham Simmonds
See Board of Directors for full bio.
Interim CMO: Gary Schwartz
See Board of Directors for full bio.
