SoFit Version 2.0, now live on the Apple App Store, features a number of key updates. Users can now walk, run and bike; challenge friends to beat their respective activity times; and participate remotely in global challenges, including races and charity events such as Augie’s Quest to Cure ALS Challenge.

Visit www.sofitmobile.com to Get SoFit v2.0 today!

Mr. Marc Askenasi, President & CEO of IAG, stated:

“We have been heads down in development for months now and are very excited to release SoFit Version 2.0. With number of new features, functionality and a new and improved user experience, we look forward to sharing the platform with our users.”

 In conjunction with the release, members of the SoFit team will be attending two separate trade shows in early June, the Multi Screen Summit in New York and the Apple Worldwide Developers Conference (WWDC) in San Francisco.

The Multi Screen Summit is a brand-oriented conference featuring real solutions, technology and services for today’s MultiScreen marketers with a focus on Return on Engagement (ROE). On June 11th and June 12th, the SoFit team will exhibit the new features and functionality of SoFit Version 2.0 alongside LifeFitness. In addition, President & CEO of IAG, Mr. Askenasi, will be speaking on the TechCrunch panel on June 12th alongside fellow MultiScreen marketer influencers, regarding how mobile technology is changing our identity.

 The SoFit team will also be in attendance at WWDC from June 10th to 14th. Over 100 work sessions, extensive hands-on labs, and engaging events will provide attendees an in-depth look at what is next for Apple’s iOS and OS X platforms. The SoFit team will have the opportunity to connect with Apple engineers, developers and brand names from all over the world to build and maintain relationships with current and prospective business partners.

About IAG and SoFit

IAG develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions.

 SoFit is a social gaming company that has developed software to empower individuals to track, train and compete through its SoFit platform. Registered users can earn virtual rewards, such as trophies and medals, as well as real-life rewards, such as location-based coupons and special offers.

IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app is available for download for Apple and Android mobile devices from http://www.sofitmobile.com/

 For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @facebook.com/sofitmobile.

Forward-looking Statements

 Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc.cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

Tyler Troup, Managing Director

Circadian Group, Investor Relations

Toll Free: +1 (866) 865-2780

Toronto: +1 (647) 930-1037

New York: +1 (646) 257-2444

Email: Tyler@Circadian-Group.com

Web: www.Circadian-Group.com

DD portal: http://www.circadian-group.com/iagm.html

After the February 19, 2013 announcement of SoFit’s collaboration with Life Fitness, a leader in the integration of fitness and technology, members of the SoFit team attended the International Health, Racquet & Sportsclub Association (“IHRSA”) trade show in Las Vegas in March of 2013. SoFit demonstrated the soon-to-be live integration with Life Fitness cardio machines, where trade show goers interacted with the Augie’s Quest to Cure ALS Challenge using the exclusively previewed user interface for Version 2.0. With participants adding miles on a dedicated treadmill, a total donation of $3,972 was raised in 7 hours for the Augie’s Quest Challenge.

Following the success of the IHRSA trade show, SoFit was invited to further demonstrate its application with Life Fitness at the Leading International Trade Show for Fitness, Wellness & Health (“FIBO”) in Germany, from April 11^th to 14^th, 2013. Offering the world’s best overview of the market, FIBO brings together more than 600 companies from over 35 countries to display innovations & trends for fitness centers, wellness facilities, doctor practices, physiotherapy practices, and more. This show will garner exposure for SoFit to the European market, and during the show users will continue to log miles on the Augie’s Quest to Cure ALS Challenge to work towards our goal of a $10,000 combined donation with Life Fitness to Augie’s Quest.

“As the first fitness equipment manufacturer to open its platform to outside developers, Life Fitness is very excited to be working with SoFit on this integration,” says Anthony Morelli, Technology Product Manager for Life Fitness. “The SoFit app demonstrations and Augie’s Quest Challenge drew significant attention from the global industry audience at IHRSA and we anticipate further excitement from the international community at FIBO.”

Mr. Marc Askenasi, President & CEO of IAG, stated:

“Collaborating with Life Fitness has been an absolute pleasure. Combining SoFit’s rewards, charitable offerings and gamification elements with the quality, diversity and distribution of Life Fitness’ cardio machines, consumers are offered a rich and rewarding workout experience.”

About IAG and SoFit

IAG develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions.

SoFit is a social gaming company that has developed software to empower individuals to track, train and compete through its SoFit platform. Registered users can earn virtual rewards, such as trophies and medals, as well as real-life rewards, such as location-based coupons and special offers.

IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app is available for download for Apple and Android mobile devices from http://www.sofitmobile.com/.

The SoFit team is preparing for the scheduled public release of Version 2.0 for Spring/Summer 2013.

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @ www.facebook.com/sofitmobile.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE:BC).

About Augie’s Quest

Fitness pioneer Augie Nieto started Augie’s Quest (www.augiesquest.org) in conjunction with MDA’s ALS (amyotrophic lateral sclerosis) Division. Nieto is co-founder and former president of Life Fitness of Chicago, and chairman of Octane Fitness. Nieto received a diagnosis of ALS in March 2005.

Augie’s Quest raises money primarily through a variety of special events, including: BASH for Augie’s Quest; Tradition of Hope in Los Angeles; Big Canyon Golf in Newport Beach, Calif.; ClubCorp Charity Classic at golf clubs nationwide; and Clubs for the Quest, a program that allows various fitness clubs across the country to engage their members in fundraising programs and events to benefit MDA’s Augie’s Quest.

About MDA

MDA (The Muscular Dystrophy Association) (www.mda.org) is the world’s leading nongovernmental provider of ALS services and funder of ALS research. Over the years, MDA has led the fight against ALS, investing more than $290 million in its ALS research, services and information programs. People with ALS can be seen at 200 MDA clinics across the country, including 41 MDA/ALS centers. The Association’s research, health care services, advocacy and education programs provide help and hope to more than 1 million Americans affected by more than 40 other progressive neuromuscular diseases.

For the latest research news and information about ALS and the other diseases in MDA’s program, visit mda.org and follow MDA on Facebook (www.facebook.com/MDANational) and Twitter (@MDAnews).

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

DD portal: http://www.circadian-group.com/iagm.html

IAG is pleased to announce that it has filed a Current Report on Form 8-K with the U.S. Securities and Exchange Commission disclosing the acquisition of SoFit Mobile Inc. completed on October 3, 2011. This is a major milestone for IAG as the Company intends to remediate and file all of its delinquent periodic and current filings with the SEC as soon as reasonably possible. The Company is now focused on completing its audit for fiscal year ended 2012.

Mr. Marc Askenasi, President & CEO of IAG, stated:

“This is yet another exciting milestone for IAG and its shareholders. We intend to continue this positive momentum as we move closer to our goal of becoming a fully reporting issuer.”

About IAG and SoFit

IAG develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions.

SoFit is a social gaming company that has developed software to empower individuals to track, train and compete through its SoFit platform. Registered users can earn virtual rewards, such as trophies and medals, as well as real-life rewards, such as location-based coupons and special offers.

IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app is available for download for Apple and Android mobile devices from http://www.sofitmobile.com/

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook at www.facebook.com/sofitmobile.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

Product Development:

Members of the SoFit team will be attending the International Health, Racquet & Sportsclub Association (“IHRSA”) trade show in Las Vegas, from March 19 to March 22, 2013, to unveil Version 2.0 of the SoFit Platform, scheduled for public release in Spring/Summer of 2013. The exhibit will showcase the platform’s updated user interface, new features and integration with LifeFitness cardio machines, at LifeFitness’s booth at the event.

In addition, SoFit is continuing the Augie’s Quest to Cure ALS Challenge. Users can help raise money by downloading the SoFit App and using it to log miles throughout IHRSA trade show. SoFit will donate $1 for every mile logged up to a total of $5,000. To exemplify the spirit between the SoFit and LifeFitness collaboration, LifeFitness has also agreed to match the SoFit contribution to the ALS Challenge.

Corporate Development:

IAG has filed its unaudited Quarterly Reports on Form 10-Q for the periods ended March 31, 2010 through to March 31, 2011. These filings provide supplementary details to the Annual Reports filed on February 27, 2013 for the fiscal years ended September 30, 2010 and September 30, 2011. The Company intends to remediate and file all of its outstanding periodic filings with the SEC as soon as reasonably possible.

Mr. Marc Askenasi, President & CEO of IAG, stated:

“The Company is pleased with the progress it has made over the past several months with regards to corporate and product development matters. The Company has completed yet another key milestone to becoming a fully reporting issuer by filing all of its periodic reports for the fiscal years ended 2010 and 2011. We are very excited to unveil the new SoFit platform and are looking forward to the continued success of our colaboration with LifeFitness.”

About IAG and SoFit

IAG develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions.

IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app is available for download for Apple and Android mobile devices from http://www.sofitmobile.com/.

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @facebook.com/sofitmobile.

Forward-looking Statements

Note: This press release contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

DD portal: http://www.circadian-group.com/iagm.html.

Corporate Development:

IAG has filed its Annual Report on Form 10-K for the periods ended September 30, 2010 and September 30, 2011 as part of a process by which the Company intends to remediate a number of delinquent periodic reports which were not filed with the SEC. It is IAG’s intention to remediate and file all of its delinquent periodic filings with the SEC as soon as reasonably possible. The Company is now focused on completing its Annual Report for FY 2012.

IAG’s subsidiary SoFit has secured a number of key partnerships with charities, fitness organizations and technology companies that the Company looks forward to working with.

Product Development:

The SoFit product is a new social gaming platform application that lets you get fit, stay fit and earn rewards that matter. SoFit is free on Apple and Android devices, incorporating social networks, real-world rewards, and charity partners to revolutionize the future of fitness gamification. IAG is thrilled to announce the newest version of SoFit, Version 1.5, is now live on the App Store and will be live on Google Play for Android users shortly. Users will be able to join a variety of challenges that support real-world fitness and training events, as well as charity events with donation capabilities. Other improvements to the application include audio cues during races, internal music player for your activities, and improved GPS functionality.

Mr. Marc Askenasi, President & CEO of IAG, stated:

“We are very excited to have completed the 2010 and 2011 audits. This will now allow us to execute on a number of initiatives which ultimately support and expedite our product and business development.”

The SoFit team is working towards Version 2.0, scheduled for release in Spring/Summer 2013.

Download SoFit from the App Store: https://itunes.apple.com/ca/app/sofit/id536689295?mt=8.

Download SoFit from Google Play: https://play.google.com/store/apps/developer?id=SoFit+Mobile+Inc.&hl=en.

About IAG and SoFit

IAG develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions.

IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app is available for download for Apple and Android mobile devices from http://www.sofitmobile.com/.

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @facebook.com/sofitmobile.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

SoFit continues to receive fantastic international exposure as a result of its successful launch as the Official Technology partner for Walk A Mile, a 2012 London Olympic Games and US State Department initiative in support of global tolerance.

The SoFit app was featured in the ‘New’ and the ‘What’s Hot’ sections of the Apple App Store and quickly rose up the ranks to become as high as the #5 Free Health & Fitness app, above such highly regarded rivals as RunKeeper, MapMyRun and Nike Training Club.

SoFit received raves reviews in the global press with features in Mobile Marketer, USA Today, & The Guardian among others.

USA Today - http://www.usatoday.com/tech/news/story/2012-07-24/olympics-social-apps/56467362/1

Guardian – http://www.guardian.co.uk/technology/appsblog/2012/jul/24/apps-rush-unilever-series-bing?CMP=twt_gu

Mobile Marketer – http://www.mobilemarketer.com/cms/news/content/13348.html

SoFit has also generated its first revenues from a multi-stream business model consisting of:

-Rewards revenue: per engagement for offers via the Kiip mobile rewards network. Brands sponsor rewards for a cost per issuance to SoFit users which is then shared by SoFit and Kiip. (active)

-Donation processing fee: per donor transaction that will grow significantly as more charities and users are on-boarded. (Fall 2012)

-In-app purchases: for access to exclusive virtual events such as marathons/runs (2013)

-Sponsorship revenue: prices depend on type/size of campaign for exclusive virtual event brand sponsorships and/or rewards integration (2013)

Marc Askenasi, President & CEO of IAG and founder of SoFit Mobile, stated, “We are thrilled with the success of SoFit’s launch and the global attention it has received. Our team is excited to release new product updates in the weeks to come as we continue to add new innovative features and improve the app’s functionality. As we progress into the Fall season we look forward to growing our partnership roster and increasing the reach of the SoFit platform across brands, charity partners and events.

About IAG and SoFit

IAG develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions.

IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app is available for download for Apple and Android mobile devices from http://www.sofitmobile.com/.

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @facebook.com/sofitmobile.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

All assets can be accessed at http://www.sofitmobile.com/presskit.

Investor Inquiries

Circadian Group

Tyler M. Troup

tyler@circadian-group.com

1-866-865-2780

InterAmerican Gaming Inc. (OTC:IAGM) (“IAG” or “the Company”) is pleased to announce that the SoFit Mobile application is live!  SoFit is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter.

SoFit has launched with the help of a world-class network of partners in support of its role as the Official Solution Provider for ‘Walk A Mile’.  Walk A Mile is a global event supported by the 2012 London Olympic Games that promotes social fitness and unity under the umbrella of the US State Department’s 2012 Hours Against Hate tolerance campaign.  2012 Hours Against Hate highlights Secretary of State Hillary Rodham Clinton’s commitment to the potential of young people to change the world. “More and more, I see communities and people turning their backs on old boundaries and barriers and finding new ways to bridge divides. That’s the idea behind the 2012 Hours Against Hate campaign.” said Clinton.

Simply Download the SoFit app on your mobile device from the Apple App Store or Google Play to start taking your steps for tolerance and earn rewards today.  See the SoFit app in action.

“SoFit Mobile is the ideal platform to house all of these amazing partners for consumers and charities around the world to use.  We are thrilled to have been able to bring such a robust solution to market and look forward to helping people get fit, stay fit and earn rewards that matter through their support of Walk A Mile, and other charities and marathons coming on board soon.” – Marc Askenasi, CEO & Founder, SoFit Mobile Inc.

Walk A Mile’s Global Reach and Celebrity Support

With the strategic marketing and campaign management of Rock-it Media, Walk A Mile will gain worldwide support thanks to endorsements from cultural ambassadors, celebrities, athletes and supporters from all over the world including musicians, politicians, world leaders, thought leaders, sports stars, artists and prominent figures from corporations and NGOs,

A key launch partner is the acclaimed Dave Stewart, the musician, music producer, author, entrepreneur, filmmaker and philanthropist best known as a founding member of the Eurythmics. His song “Man To Man (Woman to Woman)” was recently chosen as the theme song for Walk A Mile.  “Man to Man” is the second single off TRANSCENDENTAL MUSIC’s MUSIC THAT CHANGES THE WORLD compilation. All 34 tracks will be served as in-app rewards to people who join the Walk A Mile movement by downloading and using the SoFit app.

“I’m honored my song ‘Man To Man (Woman To Woman)’ was chosen as The Department of State’s 2012 Hours Against Hate ‘Walk A Mile’ campaign and thrilled to have Jihae sing this song as a duet,” Stewart says. He adds: “The Walk A Mile campaign combines being healthy with respecting and learning from others, valuing differences, bridging cultural gaps, rejecting unfair stereotypes, discovering common ground, and creating new bonds. All these virtues are what’s needed to create more tolerance in the world and using music with technology to empower this whole initiative is an exciting moment in time.”

“I am incredibly excited to be working with Dave Stewart as our Ambassador of Walk A Mile and Musical Director for our London Concert.  His integrated philosophy of creating legacy social movements within a cultural landscape will amplify the Walk A Mile message to millions,” says Kate Dohring, founder of Rock It Media, and strategic advisor for The U.S. State Department’s Hours Against Hate/Walk A Mile Olympic Partnership.   “With Dave’s help we are going to be able to go beyond communicating our message of tolerance, and with our Walk A Mile, global activation community powered by SoFit Mobile we will engage millions to take active steps to making it a reality.”

Earn Rewards with Your Fitness, Sharing, and Fundraising

SoFit brings social mobile gaming to your fitness and fundraising activities making them more exciting and easy to share.

Each time a SoFit Buddy works out, supports or fundraises for an event, and / or shares their activities with their social networks, they are earning points that they can choose to submit monthly for a chance to win a sweepstakes prize package as well as increasing their ability to receive larger ticket rewards. They are also going to receive smaller rewards when participating to keep excitement and enticement high.  These will be delivered through our partner, Kiip.

“We are honored to partner with SoFit for the launch of its new social fitness app,” said Brian Wong, CEO of Kiip. “With the integration of the global Walk A Mile movement, we are confident that SoFit will quickly catch on in the marketplace and provide a compelling motivator for individuals to meet their fitness goals. We look forward to helping provide rewards for its users in their moments of happiness as they improve their personal fitness and reach specific notable milestones.”

Payment processing for all donations will be provided by PayPal.

SoFit Mobile App Development

To ensure speed to market, SoFit partnered on development with Xtreme Labs, a team of world-leading mobile experts who were tasked with the challenge of unifying social interactions, charitable donations and rewards, gamification, and fitness. Because of its unique combination of features, the SoFit app is unlike any other app available to users today.

An integral part of the SoFit app is its ability to use GPS to track human movement, not yet a perfected method. The team’s challenge was to find a way to track walking and running distances in dense, urban landscapes, where long linear movements are not always possible. The team had to come up with several algorithms to keep the device’s GPS more accurate and stable while tracking user’s movements. The team achieved over 80 per cent accuracy using GPS to track user’s feet by creating their own Location Manager.

To create a competitive edge, users can also race other SoFit Buddies they ‘friend’ in a variety of distances through the app. Showing up as their own avatar on the ‘Compete’ screen, SoFit Buddies can track their progress in the race with how others are doing. This feature is possible through the Location Manager.

Amazing UX

The app was designed for both the Android and iOS platforms, keeping each platform’s native conventions in mind.  The end result was two highly native apps, blending seamlessly with the respective Android and iOS user experience (UX).

The UX design of the app went through several iterations to find the best way to allow users to track their friends. The end result was an intuitive screen that allows users to watch to progress of their SoFit Buddies as well as their own. The app is updated each day to accurately display progress.

The entire development of the app; readying the back-end server, research and development, building the app features and the app design, were completed in-house by Xtreme Labs. This made it possible to deliver an outstanding finished product to the client in a specific time frame.

“The energy and excitement that the SoFit team brought to Xtreme Labs with their ideas was refreshing. They had an intricate vision that we could not resist making into a reality. Our industry leading agile team worked non-stop with SoFit every step through development to bring their big idea to life. The final product is an app unlike any other available to date. The teams can be proud of what has been achieved,” said Amar Varma, cofounder at Xtreme Labs.

———————————-

About IAG and SoFit

IAG develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions.

IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app is available for download for Apple and Android mobile devices from http://www.sofitmobile.com/.

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @facebook.com/sofitmobile.

About Walk A Mile

Initiated by the U.S. Department of State and incorporated into the 2012 London Olympics Inspire program, 2012 Hours Against Hate – Walk A Mile is a global campaign to stop bigotry and promote respect across lines of culture, religion, tradition, class, and gender. Walk A Mile runs on smartphones using the SoFit application, a free social gaming platform, and will inspire everyone to take small steps to living a healthier life while connecting millions in the hopes of making the world a better place.

For more information about Walk A Mile and the 2012 Hours Against Hate Campaign, please go to www.2012walkamile.com or contact info@2012walkamile.com.

About TRANSCENDENTAL MUSIC

Transcendental Music (TM) is the premier charity owned and controlled record label.  Drawing on its links to the music community in an effort to raise funds for the 6 David Lynch Foundation programs.  Featuring Digital Downloads, Limited Edition Collectible and unique music related product as the primary focus and window-dressing for our online store and website(s). By asking musical artists to donate exclusive, unreleased, top quality recordings, and collectible items, TMusic will create multi-level marketing campaigns to generate sales of donated items and raise awareness for the importance of TM practices.

About DAVE STEWART

“An explosive musician, deft guitar player, innately recognizes the genius in other people and puts it into play without being manipulative.” - Bob Dylan

“Jack of All Trades Master of All of Them” – The Sunday Times

“He’s the musician’s musician.” – Rolling Stone. For a full bio on STEWART, click here: http://www.weaponsofme.com/emp-19

About Rock-It-Media

Rock-It-Media works with the social innovation spirit to help create, launch and accelerate unique ideas, products and social change platforms into the mainstream popular culture and marketplace.

A unique group of entertainment marketing and production experts and strategists joined together by a common cause, Rock-It-Media is a transformative consultancy group that produces ground-breaking campaigns that make a positive impact on the world. Working with Government, NGO’s, entrepreneurs, thought leaders, musicians and activists to implement pro-active solutions that help philanthropies achieve critical mass.

Our lens is simple; first we believe in the project, and then, with our communication expertise and multi-media platform network of influential partners, we take the idea and launch it into the marketplace. Rock-It-Media is a meeting of culture and technology, where knowledge and expertise fuel concepts into reality.

About Xtreme Labs

Located in Toronto, Palo Alto, and New York City, Xtreme Labs leads the world in creating the best mobile, tablet and smart TV experiences for the most trusted companies across the globe. All projects are handled in-house by our talented engineering, design, business development, QA and U/X teams. For more information visit http://www.xtremelabs.com.

About PayPal

It’s Trusted and Secure

More than 100 million active users trust their financial information to PayPal. And since we host the payment pages, we handle the PCI and CISP compliance and automatic fraud screening. That means you don’t have to worry about collecting, protecting, or securely transmitting payment information.

About Kiip

Kiip is the world’s first mobile rewards network that delivers rewards for achievements. Kiip operates on a “moments-based” model that leverages the achievement moment to help brands reach consumers when they are truly engaged. All Kiip-enabled games are in turn able to monetize and retain users through access to a premium rewards network. Kiip was founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in September 2010, and now has offices in New York, NY and is headquartered in San Francisco, CA. Kiip is currently backed by Hummer Winblad Venture Partners, True Ventures, Verizon Ventures, and Crosslink Capital. For more information visit: http://kiip.me. A gallery of Kiip’s featured network along with a selection of rewards and brands are available at http://kiip.me/spotlight.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

All assets can be accessed at http://www.sofitmobile.com/presskit.

Media Inquiries

SoFit Mobile Inc.

Jennifer Steckel Elliott, VP Marketing

marketing@sofitmobile.com

Investor Inquiries

Circadian Group

Tyler M. Troup

tyler@circadian-group.com

1-866-865-2780

InterAmerican Gaming Inc. (OTC:IAGM) (“IAG” or “the Company”), a company developing “SoFit” – a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter – is pleased to announce their role as an Advocate for the President’s Challenge Physical Activity and Fitness Awards Program.  The President’s Challenge is a program of the President’s Council on Fitness, Sports and Nutrition.

The President’s Challenge assists, informs, and inspires people on their journey to be active, eat well, and get fit.  “I’m proud to announce that SoFit has become a President’s Challenge Advocate to promote healthy lifestyles through the Walk A Mile campaign,” said Michelle Kwan, President’s Council on Fitness, Sports & Nutrition Member, State Department Public Diplomacy Envoy, and Olympic Figure Skater.  ”Using the Olympics as a way to inspire more people to get active, SoFit will engage users to take small steps to start living healthier while connecting millions to make the world a better place.”  The Walk a Mile campaign combines two causes that Michelle is passionate about – promoting healthy living and cultural understanding into one global platform for good.

SoFit Mobile is the Official Solution Provider for ‘Walk a Mile’.  Walk A Mile is a global event supported by the 2012 London Olympic Games that promotes social fitness and unity under the umbrella of the US State Department’s Hours Against Hate tolerance campaign.

“The partnership with The President’s Challenge Physical Activity and Fitness Awards Program will further enhance the visibility and reach of Walk A Mile powered by SoFit Mobile, and we are very proud to be a part of this amazing integration of fitness advocacy and steps toward global tolerance.”  Marc Askenasi, President & CEO, Founder SoFit Mobile Inc.

About IAG and SoFit

IAG is a digital technology company that develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions. IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app will be available for download on Apple and Android mobile devices in July 2012.

Subscribe to the SoFit email list at sofitmobile.com to be the first to know about release dates, product details, and special promotions.

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @facebook.com/sofitmobile.

About Walk a Mile / 2012 Hours Against Hate Campaign

The 2012 Hours Against Hate campaign is the second year that the US State Department has run a public program to promote cultural and global tolerance. After the great success of the first year, it seemed only fitting to unite with the 2012 London Olympics to create a innovative campaign that touches on the central themes of both bodies. Inspired by the saying ‘to walk a mile in someone else’s shoes’, this unique campaign has the real potential to reach a global audience and open the way to real change.

For more information about Walk A Mile and the 2012 Hours Against Hate Campaign, please go to www.2012walkamile.com or contact info@2012walkamile.com

About the President’s Council on Fitness, Sports and Nutrition

The President’s Challenge is a program of the President’s Council on Fitness, Sports, and Nutrition. The Council seeks to expand the availability of quality information regarding physical activity, sports, and good nutrition and to empower Americans of all ages, backgrounds, and abilities to adopt a healthy lifestyle through:

• Regular physical activity
• Participation in sports
• Healthy eating

Co-chaired by New Orleans Saints quarterback Drew Brees and Olympic gymnast Dominique Dawes, the Council includes pro and Olympic athletes, fitness professionals, doctors, and other healthy living experts and advocates. Council members advise the President of the United States through the Secretary of Health and Human Services.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

Investor Inquiries

Circadian Group

Tyler M. Troup

tyler@circadian-group.com

1-866-865-2780

InterAmerican Gaming Inc. (OTC:IAGM) (“IAG” or “the Company”), a company developing “SoFit” – a new social gaming application that lets you get fit, stay fit and earn rewards that matter – is pleased to announce it has closed its second equity financing of two-hundred-and-twenty-five thousand dollars ($225,000) at a price of $0.03 per share. The equity financing was completed on a non-brokered basis and no warrants or options were issued. The proceeds of the financing are being used to complete commercialization of the SoFit platform, to execute SoFit’s summer 2012 launch strategy, and for general corporate purposes to update IAG’s financial reporting and accounting.

Mr. Marc Askenasi, President & CEO of IAG, stated, “I am pleased we were able to close our second public company equity financing. Strong investor interest has allowed us to focus on creating the best possible product and to continue to position our company for sustainable long-term success. We plan on raising additional capital at higher valuations as SoFit products begin to be introduced into the market this summer.”

About IAG and SoFit

IAG is a digital technology company that develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions. IAG’s first product, SoFit, is a new social gaming application that lets you get fit, stay fit and earn rewards that matter. The SoFit app will be available for download on Apple and Android mobile devices in July 2012.

Subscribe to the SoFit email list at sofitmobile.com to be the first to know about release dates, product details, and special promotions.

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @facebook.com/sofitmobile.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

Investor Inquiries

Circadian Group

Tyler M. Troup

tyler@circadian-group.com

1-866-865-2780

InterAmerican Gaming Inc. (OTC:IAGM) (“IAG” or “the Company”), a company developing “SoFit” – a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter – is pleased to announce it has engaged EFP Rotenberg LLP (“EFP Rotenberg”) as independent auditors to complete the Company’s audits for the years ended September 30, 2011 and 2010. EFP Rotenberg is a leading certified public accounting firm with over 50 years of independent public company audit experience.

Mr. Gerry Goldberg, Director & Audit Committee Chair of IAG, stated, “We are pleased to have engaged auditors EFP Rotenberg and will begin the audit for the years ended September 30, 2011 and 2010 on or about June 4, 2012. We are excited to continue to rapidly develop our corporate standing and look forward to fast-tracking our market up-listing to a higher and SEC-compliant tier of the OTC Markets in the months to come.”

About IAG and SoFit

IAG is a digital technology company that develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions. IAG’s first product, SoFit, is a new social gaming mobile application that lets you get fit, stay fit and earn rewards that matter. The SoFit app will be available for download on Apple and Android mobile devices in July 2012.

Subscribe to the SoFit email list at sofitmobile.com to be the first to know about release dates, product details, and special promotions.

For more information and to stay engaged with SoFit ‘follow’ us on Twitter @sofitmobile and ‘like’ us on Facebook @facebook.com/sofitmobile.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

Investor Inquiries

Circadian Group

Tyler M. Troup

Email: Tyler@Circadian-Group.com

Ryan Troup

Email: Ryan@Circadian-Group.com

Toll Free: 1-866-865-2780

Website: www.Circadian-Group.com

Due Diligence Portal: http://www.circadian-group.com/iagm.html