InterAmerican Gaming

IAG Announces Development Partnerships

Toronto, Ontario – Marketwire – January 31, 2012: InterAmerican Gaming Inc. (“IAG” or “the Company”) (OTC Pink Sheets: IAGM) has announced that it has retained Toronto-based Endloop Mobile as its mobile development partner for SoFit Mobile Inc. (“SoFit”, formerly Nowphit Operations Inc.), creator of the forthcoming SoFit social gaming platform that empowers individuals to improve their health and fitness. IAG has also partnered with Toronto’s Spark Innovations for hardware design and engineering of the proprietary SoFit transmitter and harness components.

“We are excited to announce our partnership with Endloop and Spark,” says Mark Askenasi, President and CEO of IAG. “We feel that Endloop’s premium brand of mobile expertise is exactly what SoFit needs to be a success.” Endloop was named one of the Digital Media companies to watch by Marketing Magazine (September 2011), and has developed mobile apps for brands like Subway, Reactine, and the Rethink Breast Cancer Foundation.

“Spark has over two decades of experience building innovative products for the health and fitness space,” Mr. Askenasi says. “They’ve attained over 200 US patents and worked with brands like Adidas, Burton, and Nike. SoFit is not just a mobile app, there are physical components that complete the platform. To get those right we need a company like Spark to ensure we’re constantly innovating the way the mobile software and physical hardware connect.”

IAG has also disclosed that Nowphit Operations Inc. (“Nowphit”) has officially changed its name to SoFit Mobile Inc. “We had settled on Nowphit before we started working with Endloop and Spark,” explains Mr. Askenasi. “It was a working title and at the time of conception it best-represented what the platform was all about. After a number of internal branding sessions and consulting with experts in the creative space, we collectively agreed that SoFit, which is short for Social Fitness, is more appropriate, descriptive and lends itself to a larger brand strategy that will be illustrated as we roll out the program.”

About IAG and SoFit Mobile

IAG is an emerging digital technology company focused on mobile health and fitness. IAG’s mission is to build industry-defining businesses through a combination of organic growth and acquisitions.

SoFit Mobile is in the process of developing SoFit – a new social gaming platform that empowers individuals to improve their health and fitness. SoFit products include integrated mobile applications and complementary wireless devices that fuse the on and offline worlds. Products are currently in development and are expected to launch in 2012.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

Contact information:

InterAmerican Gaming Inc.

Mike Connell

Media & Investor Relations Contact

Email:  mike@interamericangaming.com

InterAmerican Gaming Expands Board

Toronto, Ontario - Marketwire - January 17, 2012: InterAmerican Gaming Inc. (“IAG” or “the Company”) (OTC Pink Sheets: IAGM) is pleased to announce that it has expanded its Board of Directors to include Mr. Henry Kloepper (Director), a leading banking and finance executive, and Mr. Gerry Goldberg (Director and Chair of Audit Committee), a partner at Schwartz Levitsky Feldman LLP and head of their Public Company group, which specializes in servicing both domestic and foreign companies listed on US and Canadian stock exchanges.

Alongside Mr. Kloepper and Mr. Goldberg, the IAG Board also includes Mr. J. Graham Simmonds (Executive Chairman), Mr. Gary Schwartz (Executive Vice-Chairman), and Mr. Marc Askenasi (Director, President and CEO).

“We are very fortunate to have Henry and Gerry join our Board,” stated Mr. Askenasi, President and CEO of IAG. “Adding these two proven performers strengthens the Board’s independence. Henry’s wealth of knowledge and experience in corporate finance and banking, and Gerry’s public company expertise significantly benefits our management team.”

Mr. Kloepper has enjoyed a 30-year career in structured finance and investment banking, holding executive positions at Citibank Canada, JP Morgan, Security Pacific Bank (now Bank of America) and North American Trust (now Laurentian Bank). He is a Director of publicly-listed Mogul Energy International Inc. and Chief Executive Officer of Houston Lake Mining Inc.

Mr. Goldberg has industry expertise in the service, distribution, retail, high-tech, real estate, not-for-profit and manufacturing sectors, with a strong emphasis on taxation and business advisory services. He is a frequent presenter to the legal, business, and financial community on the topic of assisting private companies in listing on the U.S. and Canadian stock exchanges. Prior to joining SLF in 1992, Gerry was a partner for over 10 years in a large multi-national firm.

About IAG and Nowphit Operations

IAG is an emerging digital technology company focused on mobile health and fitness. IAG’s mission is to build industry defining businesses through a combination of organic growth and acquisitions.

Nowphit Operations is in the process of developing Nowphit - a new social gaming platform that empowers individuals to improve their health and fitness. Nowphit products include integrated mobile applications and complementary wireless devices that fuse the on and offline worlds. Products are currently under development and are expected to launch in 2012.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

Contact Information:

InterAmerican Gaming Acquires Nowphit

Toronto, Ontario - Marketwire - October 7, 2011: InterAmerican Gaming Inc. (“IAG” or “the Company”) (OTC Pink Sheets: IAGM) is pleased to announce that it has completed its Share Exchange Agreement (the “Share Exchange”) with Baron Group Ventures (“BGV”) and the shareholders of Nowphit Operations Inc. (“Nowphit”) to acquire an 80.1% interest in Nowphit for 75,000,000 IAG common shares to be issued from treasury. The Share Exchange Agreement was executed by the Nowphit shareholders on September 28^th, 2011 and has now been approved by the IAG Board of Directors and executed by its Chief Executive Officer, John Simmonds. The plans for the acquisition were originally announced by press release on July 7, 2011. As such, IAG is now the majority shareholder of Nowphit and will carry on the Nowphit business through this subsidiary. The remaining 19.9% of Nowphit remains owned by BGV whose sole shareholder and director is Marc Askenasi.

Immediately prior to the execution of the Share Exchange Agreement, IAG reached a settlement agreement with GameCorp Ltd (“GGG”). GGG agreed to release IAG of all liabilities to GGG for the issuance of 10 million new IAG common shares issued from treasury, the transfer of all of the issued and outstanding shares of IAG Peru S.A.C, and the rights to the name InterAmerican Gaming if IAG completes a name change within the next two years.

Upon completion of the Share Exchange, IAG will have the following securities issued and outstanding:

In conjunction with the signing of the Share Exchange, all of the directors and officers of IAG, excluding Graham Simmonds, resigned and were replaced by nominees of BGV.  The Board of Directors of IAG is now made up of Graham Simmonds, Gary Schwartz, and Marc Askenasi.

The officers of IAG are now as follows:

Director and management bios can be found on the InterAmerican Gaming website at www.interamericangaming.com.

About IAG and Nowphit Operations

IAG is an emerging digital technology company focused on mobile health and fitness. IAG’s mission is to build industry defining businesses through a combination of organic growth and acquisitions.

Nowphit Operations is in the process of developing Nowphit - a new social gaming platform that empowers individuals to improve their health and fitness. Nowphit products include integrated mobile applications and complementary wireless devices that fuse the on and offline worlds. Products are currently under development and are expected to launch in 2012.

Forward-looking Statements

Note: This press release contains “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. InterAmerican Gaming Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management’s ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company’s ability to retain key management and employees; intense competition and the company’s ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in InterAmerican Gaming Inc. SEC filings. InterAmerican Gaming Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with InterAmerican Gaming Inc.’s business, please refer to the risks and uncertainties detailed from time to time in InterAmerican Gaming Inc.’s SEC filings.

This release does not constitute an offer for sale of securities.

Contact Information: